Ela – which means ‘Mother Earth’ in Sanskrit, is an organic clothing label designed by Joyjit and introduced by the Creative Group.
Essentially inspired by innumerable facets of human emotions, the creations speak volumes about the journey undertaken by a young designer who seeks to explore fabric as an intimate medium of expression. An interesting mélange of fabrics coupled with subtle embroidery details, invokes elements of spontaneity and naivety. Usage of a wide range of textures on shades of ecru, resonate the designer’s inclination towards the concept of subtle playfulness. The overall feel is intertwined yet free flowing, soft and fragile.
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